Their daytime ratings can go through the roof. Lucky is the TV station that gets that kind of viewer. I find this weird, but some people just need that background noise. They turn it off if they leave their home but turn it back on immediately as soon as they come back. Their TV is on constantly from morning til night.

The other is the person who turns on their TV when they get up and leave it on all day, as background, occasionally watching something that interests them. One is the person who tunes in for specific shows. My observation has been that people who watch daytime TV are of two types. This NBC News Daily will probably be similar in tone to syndicated chit-chat fare, with the addition of some hard news. I assume CBS and ABC have similar affiliate agreements. DOOL was NBC’s way of holding on to that 1pm hour.

This resulted in the cancellation of the afternoon soaps NBC was running, like Another World.

Phil and the like) and in most cases a local midday newscast. When NBC expanded the Today Show, first to the 9am (Eastern) hour and then again to the 10am hour (which had been local affiliate hours), they had to give an equal amount of later time back to the affiliates, which make their daytime dollars by running syndication (Kelly Clarkson, Tamron Hall, Dr.

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